About Us

About all3sports.com

Founded in April 2002, all3sports.com opened its retail doors both as an internet-based ecommerce retail business and a destination retail store in Atlanta, Georgia. In 2016 Matt Cole, a former all3sports.com employee and now owner of Podium Multisport, seized the opportunity to combine the two biggest triathlon stores in the Southeast—a move he saw as a way to bring the triathlon community together.


Leading By Brands

All3sports sells the industry’s leading tri products with one of the largest in-stock inventories available on the market today. This includes all the top brands of triathlon gear, including triathlon bikes and equipment, swimming, cycling, running and triathlon apparel.

Brands include such notables as Cervelo, Felt, Orbea, BMC, ZIPP Wheels, SRAM, Shimano, blueseventy, TYR, Orca, Louis Garneau, Castelli, 2XU, Pearl Izumi, Trigger Point Therapy, CEP Compression, and numerous others.  

Leading by Example

The staff at All3sorts are dedicated to the sport as serious triathletes and avid enthusiasts themselves. All3sports excels at a ‘customer first’ focus by understanding the unique needs of our customers. By having personal experience with so many of our own products we are in a position to provide excellent advice about a wide range of topics. 

In simple terms, by providing the best in triathlon gear and an exceptional customer-first mentality, the all3sports Retail Store and Website are able to bring state-of-the art equipment with passion and expertise to both the professional and beginner triathlete alike.