In 2016 Matt Cole, a former all3sports.com employee and now owner of Podium Multisport, seized the opportunity to combine the two biggest triathlon stores in the Southeast—a move he saw as a way to bring the triathlon community together.

All3sports sells the industry's leading tri products with one of the largest in-stock inventories available on the market today. This includes all the top brands of triathlon gear, including triathlon bikes and equipment, swimming, cycling, running and triathlon apparel.

Brands include such notables as Cervelo, Felt, Cannondale, Factor, BMC, ZIPP Wheels, SRAM, Shimano, blueseventy, TYR, Orca, Louis Garneau, Castelli, 2XU, Pearl Izumi, Trigger Point Therapy, CEP Compression, and numerous others.

The staff at All3sports are dedicated to the sport as serious triathletes and avid enthusiasts themselves. All3sports excels at a 'customer first' focus by understanding the unique needs of our customers. By having personal experience with so many of our own products we are in a position to provide excellent advice about a wide range of topics.