CERVELO S1 FRAMESET - 2010

"It explodes off your pedal strokes with that instantaneous acceleration, but it also keeps on rocketing ahead after your booster phase, as if a free tailwind was thrown in with your purchase." - Bicycling Magazine

The most underrated bike in the world according to magazines and pro riders, the Cervelo S1 is quite simply the best value in road bikes. A 100% pro bike, with victories in Paris-Nice, Critérium International, Liège-Bastogne-Liège, Tour de l’Avénir and many other races.

Nowadays people are sometimes so blinded by “carbon” that they prefer a mediocre carbon frame over the best aluminum frame that is lighter, stronger, stiffer, more responsive and even more comfortable. We are confident you will join the ranks of S1 owners once you have experienced it. For those who have recognized that the S1 is one of the best bikes in the world in any material, Cervelo now also offers this frame with a high-end SRAM 2010 Force groupset.

Feature-Benefit-Experience

The bike industry loves to talk about features (tube shapes, materials, etc). But a feature is useless without a benefit! Ask yourself, would you prefer a poorly engineered frame made of “Ultra High Modulus carbon” (a feature)? Or an intelligently engineered frame that uses the material to create something lighter, stiffer and stronger (real benefits)? Even more than benefits, you want experiences. The aforementioned lightness & stiffness may be benefits, but what you really want is the experience of higher performance, through quicker acceleration and better climbing.

This is why Cervelo lists not only features, but also the accompanying benefits and experiences.

To recap:

Product Feature: “Which innovative shape, material or design solution was used on this frame?”

Technical Benefit: “What is the advantage of this shape, material or solution?”

Rider Experience: “How does this feature & benefit change my riding experience?” This usually involves experiencing higher performance or more comfort. Some features also offer an esthetic experience, and although we would never sacrifice performance or comfort for beauty, sometimes you can have it all.

Product Feature	Technical Benefit	Rider Experience
TrueAero® tubeset	Lower aerodynamic resistance: TrueAero tube shapes are designed for the lowest drag at bicycle speeds.	Higher performance: Lower resistance means you need to generate fewer Watts for the same speed.
Smartwall® cross section	Increased stiffness without added weight: Smartwall moves material from the top and bottom to the sides of the aero tubes to make them laterally stiffer.	Higher performance: A laterally stiffer frame means more efficient power transfer from pedal to rear wheel, and more predictable handling in corners.
Cervélo welding method	Cervelo engineers developed this technique specifically for the P1 and S1 frames. Our double-pass smooth welding without filing or sanding creates the strongest possible joints.	Higher performance through extreme durability. Combining the material and the welding technique, the S1 is perfect for serious racers and those who don’t want any hassle with their frame – ever.
2-postion for road and TT/Tri geometry (optional)	Two positions gives you a traditional road position or a steeper tt/tri style position in one frame.	Higher performance and comfort in both road and tt/tri applications.