Zone3 was started at Loughborough University in 2007 by Elite Triathlete James Lock to help support his triathlon career. A swim specialist, James has been Amateur World Aquathlon and Biathlete Champion and continued to lead the swim section of a number of high profile elite races for many years. This in-depth knowledge of the sport, combined with years of research at Loughborough, has enabled the development of some of the highest performance products available on the market. There have been so many athletes involved with the development of the brand, that we have total confidence in every single product.

We knew we were on the right track when, in our first year, the Vanquish wetsuit got a 9/10 review in 220 Triathlon magazine. Subsequently, in 2010 the Aspire wetsuit got a 10/10 review; the only wetsuit to ever receive full marks! Since then, we've continued to keep to the key principles which make Zone3 products so good, but each year have added new cutting-edge features and graphics to further improve the styles, whilst still keeping an affordable price tag.

Zone3 is a company which has grown organically. Although we have enjoyed back-to-back sell out years nothing has happened too quickly, which we believe to be the best way for success. However, since 2010 our cult following started to turn more main stream and we have since formed partnerships with high profile retailers to start distributing the brand across the UK and Europe. We could not be happier with how well the brand has progressed and now, similarly as when training to be a triathlete, we're starting to get the results after years of hard work and attention to detail.