About All3sports

Founded in April 2002, all3sports.com opened its retail doors both as an internet-based ecommerce retail business and a destination retail store in Atlanta, Georgia.  In 2008, current President and Owner, Morgan Clark, bought all3sports from its founder, becoming the first female President to own and operate a triathlon store in the country.  An avid triathlete herself, Clark directs staff who possess extensive product knowledge of Triathlon Gear, as well as substantial user expertise, since many are triathletes in their right.  As such, not only has all3sports become one of the largest triathlon stores in the industry, it has also been recognized as a Top 10 Triathlon Retailer by Triathlon Business International for 3 consecutive years, since TBI’s inception. 


Leading By Brands 


Qualities contributing to our company’s successes can be easily identified.  First, all3sports sells the industry’s leading tri products with one of the largest in-stock inventories available on the market today.  Our extensive inventory is represented by all the top brands of triathlon gear, which includes triathlon bikes, swimwear, running and cycling shoes and triathlon apparel.  Our brick and mortar retail store features the unique RETUL bike-fitting system, which distinguishes our company from many others in the industry.  The RETUL system is a fitting tool which provides comprehensive cycling-specific motion-capturing accuracy, an advantage equally for both the professional and beginner triathlete.


Besides the RETUL bike-fitting system, all3sports.com offers a huge selection of other top triathlon products prized by the triathlete.  Brands include such notables as Cervelo, Quintana Roo, BMC, Argon 18, ZIPP Wheels, SRAM, Shimano, blueseventy, TYR, Orca, SOAS Racing, Louis Garneau, Castelli, 2XU, Pearl Izumi, De Soto, ZOOT, Newton Running, KSwiss, Mizuno, Trigger Point Therapy, CEP Compression, 110% Play Harder, and numerous others, all backed up by professional knowledge in the business, in part due to the staff’s make-up.


Leading by Example


Second, since many of our staff members are also dedicated to the sport as serious triathletes and avid enthusiasts themselves, all3sports excels at a ‘customer first’ focus by understanding the unique needs of our customers.  By having personal experience with so many of our own products, we are in a position to provide sound education and advice with authority and credibility not easily found in other retail establishments.  As Clark aptly describes it: “It’s our lifestyle.”  In simple terms, by providing the best in triathlon gear and an exceptional customer-first mentality, the all3sports Retail Store and all3sports.com are able to bring state-of-the art equipment with passion and expertise to both the professional and beginner triathlete alike.