About all3sports.com

Founded in April 2002, all3sports.com opened its retail doors both as an internet-based ecommerce retail business and a destination retail store in Atlanta, Georgia.  In 2016 Matt Cole, a former all3sports.com employee and now owner of Podium Multisport, seized the opportunity to combine the two biggest triathlon stores in Atlanta. A move he saw as a way to bring the triathlon community together. 

Leading By Brands 

Qualities contributing to our company’s successes can be easily identified.  First, all3sports sells the industry’s leading tri products with one of the largest in-stock inventories available on the market today.  Our extensive inventory is represented by all the top brands of triathlon gear, which includes triathlon bikes and equipment, swimming, cycling, running and triathlon apparel.  Our brick and mortar retail store features the unique RETUL bike-fitting system, which distinguishes our company from many others in the industry.  The RETUL system is a fitting tool that provides comprehensive cycling-specific, motion-capturing accuracy, which is an advantage equally for both the professional and beginner triathlete.

Besides the RETUL bike-fitting system, all3sports offers a huge selection of other top triathlon products prized by the triathlete.  Brands include such notables as Cervelo, Felt, Orbea, Quintana Roo, BMC, Argon18, ZIPP Wheels, SRAM, Shimano, blueseventy, TYR, Orca, SOAS Racing, Louis Garneau, Castelli, 2XU, Pearl Izumi, De Soto Sport, ZOOT, Newton Running, Mizuno, Trigger Point Therapy, CEP Compression, and numerous others, all backed up by professional knowledge in the business, in part due to the staff’s make-up.

Leading by Example

Second, since many of our staff members are also dedicated to the sport as serious triathletes and avid enthusiasts themselves, all3sports excels at a ‘customer first’ focus by understanding the unique needs of our customers.  By having personal experience with so many of our own products, we are in a position to provide sound education and advice with authority and credibility not easily found in other retail establishments.  In simple terms, by providing the best in triathlon gear and an exceptional customer-first mentality, the all3sports Retail Store and Website are able to bring state-of-the art equipment with passion and expertise to both the professional and beginner triathlete alike.