Founded in April 2002, all3sports.com opened its retail doors both as an internet-based ecommerce retail business and a destination retail store in Atlanta, Georgia. In mid-2008, current Owner/President, avid triathlete, and then loyal customer of all3sports, Morgan Clark (Schnur), was presented with the opportunity to purchase all3sports from its founder. Having spent the eight years prior working in her family's beverage distribution business, Morgan was eager to seek out this opportunity that revolved around her passion for the sport of triathlon. After researching and understanding the all3sports business model, Morgan and her family purchased the company in December of 2008, making her the first female President to own and operate a triathlon store in the country. "I was so excited to take the reins at all3sports. At the time, all3sports was mainly known for it’s online retail store, and coming from the beverage industry, I knew how important supporting your local community was. I wanted to bring that to all3sports because I felt it was lacking and needed to become a core value. That was my first main focus," said Morgan. Morgan directs staff who possess extensive product knowledge of Triathlon Gear, as well as substantial user expertise, since many are triathletes in their right.
Morgan’s love for the sport of triathlon has only grown stronger since she took over all3sports, and today, she is happy to share that love with her husband, Sean Schnur, whom she met in Kona, Hawaii, at the Ironman World Champlonships in 2012. Morgan remembers how they met and says with a huge smile, “Sean was suppose to race Kona that year, but he suffered a stress fracture in his Tibia about two weeks before the race. He and his family decided to still travel to Kona to experience the race week without him racing (he had raced Kona twice prior), and we ended up meeting on the Wednesday before the race at the Quintana Roo expo booth. We struck up a friendship and ended up hanging out together on race day along with a huge group of our friends at the famous Lava Java Coffee Shop on Ali’i Drive. Fast forward to a month later, we had our first date mid-November and were engaged within three months! We just knew it was meant to be.” Morgan and Sean were married in November 2013. They both took time off from racing in 2013 due to their long distance relationship – He was based in Houston, Texas, while she was in Atlanta. “I knew he was in love when he chose seeing me over his training and racing. He was so serious about triathlon before he met me,” Morgan recalls. Since then, Sean has moved to Atlanta and has resumed his training and racing. He raced the 2014 Coeur d’Alene Ironman, and he had a stellar race. He qualified for Kona again, finishing 10th overall in the race and winning his age group. Sean was forced to give up his Kona slot because they had found out in late January that they were expecting their first child, and their due date was none other than Kona weekend. So fitting right? They are both extremely excited to welcome Baby Schnur into their lives and into the all3sports family. Morgan hopes to get back into the racing scene one day soon, but she loves that Sean can be the triathlete of the family for now.
Leading By Brands
Qualities contributing to our company’s successes can be easily identified. First, all3sports sells the industry’s leading tri products with one of the largest in-stock inventories available on the market today. Our extensive inventory is represented by all the top brands of triathlon gear, which includes triathlon bikes and equipment, swimming, cycling, running and triathlon apparel. Our brick and mortar retail store features the unique RETUL bike-fitting system, which distinguishes our company from many others in the industry. The RETUL system is a fitting tool that provides comprehensive cycling-specific, motion-capturing accuracy, which is an advantage equally for both the professional and beginner triathlete.
Besides the RETUL bike-fitting system, all3sports offers a huge selection of other top triathlon products prized by the triathlete. Brands include such notables as Cervelo, Quintana Roo, BMC, Argon18, ZIPP Wheels, SRAM, Shimano, blueseventy, TYR, Orca, SOAS Racing, Louis Garneau, Castelli, 2XU, Pearl Izumi, De Soto Sport, ZOOT, Newton Running, Mizuno, Trigger Point Therapy, CEP Compression, and numerous others, all backed up by professional knowledge in the business, in part due to the staff’s make-up.
Leading by Example
Second, since many of our staff members are also dedicated to the sport as serious triathletes and avid enthusiasts themselves, all3sports excels at a ‘customer first’ focus by understanding the unique needs of our customers. By having personal experience with so many of our own products, we are in a position to provide sound education and advice with authority and credibility not easily found in other retail establishments. As Schnur aptly describes it: “It’s our passion and our lifestyle.” In simple terms, by providing the best in triathlon gear and an exceptional customer-first mentality, the all3sports Retail Store and Website are able to bring state-of-the art equipment with passion and expertise to both the professional and beginner triathlete alike.